Tinnies Are Bringing The Australian Flavor With Their Patterned Cans
by Natalie Mouradian on 07/09/2019 | 2 Minute Read
Landor Australia designed the striking patterned packaging for authentically Australian beer brand, Tinnies. The clever name comes from an Australian slang word for beer in a can, while the playful illustrations on each can reinforce the unique quality of this craft beer.
“The brief: How do you create a craft beer at an entry level price point for the mass Australian market?
The solution: Aussies are a no nonsense bunch. They say it how it is.
So what better name for a beer than ‘Tinnies’ – an Australian slang term for beer in a can.”
“Tinny ~ Plural noun: Tinnies
A can of beer. ‘Let’s crack open a tinny, mate’
The creative for each variant is inspired by the craft of making beer. From the inner workings of the brewing pipes to the sensorial passion and precision of the craft. It’s an ode to the home brew and a curious look into the mind of the maker.
3 Aussie beers. 3 Aussie artists. 1 born and bred Aussie brand.
So fire up the barbie, hit the beach or park and go grab yourself a tinny, mate.”
- Agency: Landor
- Client: Liquorland
- Manufacturer: Brick Lane Brewery
- Senior Designer: Abi Singmin
- Creative Director: Tom Carey
- Illustrators: Alex Lehours / Jefton Sungkar / Abi Singmin
- Strategy and Naming: Ash Stapleton & Ethan Hsu
- Senior Client Manager: Frankie Bailey