Soak Up the Sun With This California-Inspired Beer

by Casha Doemland on 07/22/2019 | 2 Minute Read

We love this retro-inspired branding and packaging for Monterey, a pale ale that's bringing all the sun-filled California vibes.

Editorial photograph
Editorial photograph
Editorial photograph
"The Making of MontereyMonterey, a sessionable California pale ale, was a Bath Ales owned brand yet to unleash its full potential. Having sat on Bath Ales’ assets list underneath a discontinued parent brand, its accessible palette presented the opportunity to appeal to a broader audience. The right branding, paired with Bath Ales’ endorsement, could be a bridge into Bath Ales for a younger demographic as well as a bridge into craft for their more traditional drinkers."
Editorial photograph

Editorial photograph

"California DreamingWith a name like Monterey to work with, we wanted to take people straight to West Coast America. By tapping into the laid back California vibe, we set out to position Monterey as an easy-going, easy-drinking pale ale. Delving deep into surf culture we created a sun-soaked brand. By pairing clean, characterful Californian inspired type with a mellow colour palette, we captured the idea of lazy days spent watching the sun melt into the sea on Monterey Bay."

Editorial photograph

Editorial photograph

"Easy-going, Easy-drinking Pale AleFresh and fun secondary assets continued the surfer vibe across multiple brand touchpoints. Bar runners and glassware highlighted key tasting notes, while customised fonts inspired by surf shacks created strong stand out at the bar."

Editorial photograph

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