Soak Up the Sun With This California-Inspired Beer
by Casha Doemland on 07/22/2019 | 2 Minute Read
We love this retro-inspired branding and packaging for Monterey, a pale ale that's bringing all the sun-filled California vibes.
"California DreamingWith a name like Monterey to work with, we wanted to take people straight to West Coast America. By tapping into the laid back California vibe, we set out to position Monterey as an easy-going, easy-drinking pale ale. Delving deep into surf culture we created a sun-soaked brand. By pairing clean, characterful Californian inspired type with a mellow colour palette, we captured the idea of lazy days spent watching the sun melt into the sea on Monterey Bay."
"Easy-going, Easy-drinking Pale AleFresh and fun secondary assets continued the surfer vibe across multiple brand touchpoints. Bar runners and glassware highlighted key tasting notes, while customised fonts inspired by surf shacks created strong stand out at the bar."
- Agency: ThirstCraft