Harry's Asks You To Shave With Pride
by Casha Doemland on 05/28/2019 | 2 Minute Read
From the individuals who brought you, Harry's comes a limited edition, Shave With Pride Set. Equipped with an iridescent razor, three German-engineered blade cartridges, shave gel and a travel cover to protect your blades, and then decked with art by José Antonio Roda, this set screams B E A U T Y!
SHAVE WITH PRIDE
How many times have people in the LGBTQ+ community sighed, eye-rolled, and screamed internally when they hear things like: “It’s just a phase”; “You’re just confused”; “it’s a lifestyle choice.” It’s comments like this that catalyzed our campaign this year. How, we wondered, could we challenge such misconceptions in a tongue-in-cheek way that celebrated the community while being genuinely thought-provoking (and, we hope, amusing) in the process?
ABOUT THE ARTIST
We tapped Madrid-based artist José Antonio Roda to design our Shave With Pride Set. The lively linework decorating the boxes is a celebration of the individuality he sees within the LGBTQ+ community.
MEET A FEW OF OUR FRIENDS
For help, we turned to people including drag artist Shea Couleé, singer and songwriter Leland, and conversion-therapy survivor Mathew Shurka, asking them to subvert these all-too-common responses to queer identity themselves. Bonus points, we told them, if you can relate it back to grooming :)
THE TREVOR PROJECT
This marks the start of our partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. We’re donating 100% of the profits made from this special set to help them reach 80,000 LGBTQ+ youth in crisis this year.
- Artist: José Antonio Roda
Engaging Talent LLC
Annie International Inc.