Sunwink Stands Out In The Health Beverage Market With Their Lovely Bright Blue Bottles
by Casha Doemland on 04/08/2019 | 2 Minute Read
After discovering Sunwink at Expo West two weeks ago, we absolutely fell in love with not only the product but the gorgeous, sustainable designs by Jason Mohn. Between the pale shade of blue and the abstract designs, what more could you possibly ask for?
"Herbs are one of the oldest, yet overlooked forms of self-care. With a mission to revolutionize herbal health, Sunwink needed something that would pop. And, in a saturated health beverage market, their bright blue bottles do just that.
Sunwink’s herbal tonics are powerful inside and out, with each flavor containing at least 1,000 mg of herbs - four to eight times the amount found in an herbal tea.
Only sourcing the cleanest ingredients, Sunwink wanted premium packaging to reflect the company’s commitment to quality."
"The blue coating came from a need to make the bottles pop but also to protect the herbs from light exposure (similar to beer in dark bottles). After an incredibly positive soft launch, there was no question to make it the company color. At this point, we’d be surprised if 'Sunwink blue' doesn’t become its own color category.
The herbs in each flavor inspired the coloring and design of the corresponding label. The Sunwink team worked closely with creative director, Jordan Schenck, and graphic designer, Jason Mohn, to create the look - one in line with the company’s mission to make herbal health easy, accessible, and even playful."
- Graphic Designer: Jason Mohn
Packaging & Dielines 2: A Free Resource