We Love This Adorable Ship-Shaped Takeout Packaging
by Casha Doemland on 04/09/2019 | 2 Minute Read
Bergen Chain is taking take-out meals to the next level by creating to-go structures that are made to resemble shrimp ships. We find this packaging unique and also adorable.
"How to show customers that the shrimp they are about to eat are perfect?
The very same perfect shrimp that sailors catch in the dark sea waters searching for the most precious sea treasure – an ideal shrimp."
"Bergen restaurant cooks the meals with prime Norwegian shrimps at the trendy food courts in Moscow. We have developed a unique brand identity using the geographic coordinates symbols. The packaging design idea was based on identity."
"We have reinterpreted basic packaging forms to stand out from our competitors. The packaging shape represents the idea of immense sea spaces with a fearless ship chasing a perfect shrimp.
Hand-drawn water structures, a neat comma/shrimp sign and minimalistic graphics create a unique style for a street food café."
"A blue ship is a meal box, an orange shrimp is a sauce holder, the cups are wrapped in sleeves with various illustrations. The new packaging shapes have attracted audience attention and have created the unique atmosphere of sea adventures brave sailors take to bring that special shrimp to you."
- Agency: Depot Branding Agency
- Author: Daria Vedernikova
Packaging & Dielines 2: A Free Resource