Old Legends Produces A Wonderful Futuristic-Looking Whiskey Bottle

Old Legends delivers a futuristic approach to their bottle design, and it's unlike anything we've ever seen on a whiskey bottle.

"'Old Legends' is a new whiskey for young people.

Task: to develop a design package for this whiskey."

"Most whiskey brands talk about their traditionalism and the legends of creating their unique recipes. However, modern youth has a different understanding of legends and traditions. They are different from past generations and their time has other heroes."

"In order to fit into the environment of its audience, the brand's design was based on the idea of reflecting the modern world heroes - hackers. The usage of the holographic surface gives a reference to the digital environment and adds modernity to the product."