Fendi's Red Packet 2019 Is A Beautiful High-End Gift
by Casha Doemland on 04/30/2019 | 2 Minute Read
From the moment we saw the new Fendi bag, we knew it was love at first sight. The intricate detailing along the front of the box truly makes this a standout high-end design.
"Fendi’s classic handbag Baguette makes a strong come back in 2019, getting the spotlight as the it bag of the year, hence the design of the red pocket gift set takes inspiration from Baguette, and combine it with Chinese traditional elements: the double door gift set resembles Chinese old lacquered box, with 3D Peonies and Roses in embroidery visual effect. The red pockets are adorned with embossed Peonies and the brand’s logo, they come in both gold and silver palettes. All peony motifs are painstakingly drawn by our designers. There are two versions for the gift set—lacquered box is the deluxe version, each side can hold 10 red packets."
- Client: Fendi
- Agency: Count to Ten Studio
- Design & Photography: Jack Tung & Daniel Tam
- Illustration Drawing: Daniel Tam