Target's Everspring Delivers Down-To-Earth Household Solutions
by Casha Doemland on 04/24/2019 | 2 Minute Read
All month long, individuals and brands around the globe were showing Mother Earth a little bit of love from embracing eco-friendly and sustainable lifestyles like reducing, reusing and recycling to launching products that promote the same. Athleta, a women’s and girl's activewear company hosted beach and community clean-ups around the United States, Northface closed all of its stores and encouraged everyone to go outside, and Adidas launched Futurecraft Loop sneaker that has a circular life cycle.
Of course, Target, everyone's favorite place to get lost in, had to jump in and drop Everspring, a new collection of 70 household essentials that were made with Earth in mind as it complies with Target Clean.
Target Clean is new visual icon they released last month that will showcase what products are free from harsh chemicals like propyl-parabens, butyl-parabens, phthalates, formaldehyde, nonylphenol ethoxylates (NPEs), SLES, triclocarban, BHA or BHT. As such, each product, from the packaging to the ingredients found within, are made solely from plants or renewable materials.
From all-purpose cleaners and liquid handsoaps in 100% recyclable bottles to flushable, compostable surface wipes, this new collection covers every area of your home in a sustainable way, with more products to be launched throughout the year.
“Everspring is a great example of how we’re listening—and responding—to the evolving needs of our guests in a way that’s uniquely Target,” said Christina Hennington, senior vice president, general merchandise manager, Target. “Guests can feel confident they’re purchasing essentials for their home that include ingredients and components they want and have the efficacy they need to get daily routines done. And, at prices nearly 20 percent less than comparable brands and a focus on fresh design, Everspring offers guests another compelling reason to stock up at Target.”
The best part, outside of the sustainability push and affordable prices, is Target’s 100% satisfaction guarantee grants you the option to return the product up to one year if you don’t love it.
It’s everything we’ve come to expect from another of Target’s private label brands—well-designed essentials at a reasonable price point, and an additional 30 leisure-filled, careless minutes.
Olberding Brand Family
Olberding Brand Family
Technical Color Manager