MO is an Alternative Milk Brand With a Standout Look

by Casha Doemland on 05/20/2019 | 2 Minute Read

Conceived by student designer, Daria Gavrilova, MO is an awesome design approach for nut-based milk alternatives with their glass bottles and minimalistic design.

Editorial photograph
Editorial photograph
Editorial photograph
"At school, we had the task to create a new product and to design a package for it. Currently, most of the alternative milk is being packaged by Tetra Pak cartons which are difficult to recycle while such product should involve caring for the environment. That’s why I decided to use glass for my product."
Editorial photograph
Editorial photograph
Editorial photograph
"Furthermore, there was the aim to make plant milk more familiar and comprehensible to customers. Hence, I included nonverbal communication in a design inspired by several systems of symbols. The front side of the bottle works as a rebus. It enciphers a name by a combination of 'MO' and a picture of nut or other product from what milk was made. On the back, we have an answer in a form of the bizarre fictional word, for instance, 'MOMINDAL' where 'mo' is a part of the Russian word 'moloko' meaning 'milk' in English and 'mindal' is 'almond.' If we have had an adaptation of it in English it would sound like 'malmond.' Thus, each type of milk in the series has its unique name."
Editorial photograph
"Besides, there is an additional text about the product on the backside. It contains other symbols resemble to emoji. Here pictures replace entire words and invite customers to guess what they mean. So, this is all about communication game between the packaging and customers that make the product more curious and close."

  • Designer: Daria Gavrilova
  • Tutor: Phillip Tretyakov
  • 3D Visualizer: Viktoria Mokhova

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