Windex Introduces Bottle Made From 100% Ocean Plastic
by Rudy Sanchez on 04/15/2019 | 2 Minute Read
Windex, an SC Johnson company, released a new bottle made from 100% recycled ocean plastic, something SC Johnson claims as a first for the home cleaning brand. Since 2015, all Windex bottles used 100% post-consumer recycled waste, but Windex Vinegar is the first in a line of bottles Windex plans to make from of ocean plastic.
In addition to the bottle now being made from ocean plastic, Windex Vinegar is also non-toxic and cruelty-free, and they expect to ship as many as 8 million bottles to retailers this spring, including Target and Walmart.
To promote the new bottle and raise awareness of the ocean plastic crisis, Windex has teamed up with Bloomingdales, installing a window display in the department store’s 59th street flagship location in New York City, an aquarium filled with recycled-plastic-made sea life. Bloomingdales is also offering Windex Vinegar through the retailer’s “Good for the Globe” pop-up shop which raises awareness for environmental and social issues featuring merchandise selected by guest curators.
SC Johnson also has plans underway to release a 100% Social Plastic Windex bottle by the fall of 2019. Social Plastic is a product of Plastic Bank, who runs recycling programs in Haiti, the Philippines, and Indonesia, paying above-market rates for plastic waste. Plastic Bank pays collectors in physical and digital currency and helps set up convenience stores where patrons can buy goods in exchange for collected plastic. Plastic Bank aims to provide opportunities for economic growth and reduce the amount of plastic that ends up in the ocean.
Ocean plastic pollution and the impact on the environment is an issue that certainly deserves attention. Estimates say that 8 million metric tons of plastic get thrown into the ocean annually, about a garbage truck’s worth every minute, and a report released by the Ellen MacArthur Foundation estimates that by 2050 there will be more plastic in the ocean than fish.