Cadbury makes Easter staples like chocolate eggs filled with a mix of white and yellow fondant made to look like an actual egg. Oh, and like six and a half teaspoons of sugar. “No bunny” knows Easter better than the Cadbury Bunny, but the fluffy-tailed spokes-rabbit apparently also knows sandwich condiments.
Cadbury and Heinz are teaming up on a just-because-you-can-does-not-mean-you-should mayonnaise flavor just in time for Easter. Announced on April 1st and only available in the UK, most assumed it was a joke, but they followed up the next day to confirm that indeed it’s a real product.
This abomination incorporates bits of chocolate and fondant into Heinz [Seriously] Good Mayo. The result is a sugary, creamy condiment that goes well with, well, something that needs a savory, creamy spread that is also sweet? The jar comes wrapped in a label made to look like a slightly unwrapped creme egg with the traditional Heinz branding on the front.
Sadly, this isn’t the first creme-egg-food-mashup. McDonald’s UK offers two types of McFlurrys featuring creme eggs, and some have started selling a deep-fried version of the treat. Mixing bits of candy into a McFlurry or deep frying chocolate are things we already do with similar products, like Snickers bars. But mayonnaise and Cadbury Creme Eggs is a collaboration that makes about as much sense as a Sylvester Stallone and Dolly Parton joint.
So is it a war crime against taste buds or the surprise mashup hit of the season? If you’re curious and want to try it out, Heinz and Cadbury are giving out samples at Truman Brewery in London until April 13th.
