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Shatler´s Relaunches Their Cocktails Just In Time For Summer

by Casha Doemland on 06/04/2019 | 2 Minute Read

Summer is just around the corner, and Shatler's Cocktails has got the perfect collection of ready-to-drink beverages like Sex on the Beach, Mojitos, Piña Colada and more that are perfect for your beach and pool parties. 

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"Schwarze & Schlichte is with 350 years of distilling art a spirit producer with an international reputation. With the takeover of the brand Shatler´s Cocktails - a range of 15 cocktails with and without alcohol - on 1.1.2018, Schwarze & Schlichte is focusing on the ready to serve trend."

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"Product trend meets design trend!The Shatler´s Cocktails brand was relaunched extensively with the aim to develop its great potential. Thus, our task was to create a design concept as a basis for a new, unseen look for the Shatler´s Cocktails brand. We wanted a brand identity that rejuvenates and modernizes the Shatler's Cocktails brand and give it an "attractive, fresh face". Trend-conscious, new target groups should be addressed and encouraged to try and taste the cocktails. Our approach: Evaluation of relevant international design and consumer trends, revision of the brand logo Shatler´s Cocktails, the creation of new packaging design and a new brand world build on that basis."

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"Transferred to the extensive advertising media such as displays, beverage menus, trade fair stands, sales folders and much more, the newly designed brand identity becomes a sparkling cocktail experience for the consumer at all touch points. Confirmed by test results, the new eye-catching design stands for a variety of cocktail pleasures and a relaxed, lively attitude to life. The strong colour contrasts of the varieties, the expressive typography and a lively staging of the ingredients and cocktails give the new design a summery and cheerful look. With exuberant joie de vivre and high quality, the new brand image conveys fun and positive values - for all young and young-at-heart cocktail fans."

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