Founded in 1953 by Joseph Grado, Grado Labs is an audio manufacturer based out of Brooklyn, and the business has stayed in the family all that time with son John at the helm and Jonathan serving as the VP of marketing.
Until now, Grado Labs had never given much thought to packaging and branding, having long ago adopted their sound-first philosophy. In fact, until their recent redesign, Grado didn’t even have a logo, and their wordmark was their envelope company printing “Grado Laboratoriesâ in Avant Garde. But after 65 years, Jonathan felt the brand needed a little TLC, and finally convinced his father to undergo a brand refresh by working with creative agency High Tide (also based in Brooklyn, because Brooklyn stays together).
