Corona Builds Wall Made From Plastic Waste To Warn About Dangers Of Plastic Pollution
by Rudy Sanchez on 03/29/2019 | 2 Minute Read
Rio de Janeiro’s picturesque beach Ipanema is known for sunsets (it is tradition to applaud when the sun dips below Dois Irmãos), chic boutiques and eateries and insanely attractive people. Unfortunately, like many other popular coastal destinations, its natural beauty is under threat from plastic trash.
Beaches ruined by plastic garbage is a real concern. According to Ocean Conservancy, the top ten items their volunteers collected from coastal cleanup are all made of plastic. In the UK, one study found that 90% of waste along the coastline was plastic and that the majority of that trash found was, in fact, plastics that were partially broken down in the ocean.
Reported by Campaign UK, Corona in partnership with Parley for the Oceans, an organization dedicated to raising awareness and finding solutions to plastic ocean pollution, built a wall in front of the iconic Brazilian beach made entirely from beach trash.
The wall stands at 6 ½ feet fall and runs nearly 50 feet long and was built from trash collected over just three days. A sign in Portuguese in front of the plastic wall reads, “One day, the trash left on the beach will stop you from getting into it.”
Last year the same partnership built an installation at Old Street, London, featuring Thor actor Chris Hemsworth surfing a wave made up of plastic collected in the UK, part of a global campaign with sculptures in Melbourne, Santiago, Bogota, Santo Domingo and Lima.
Corona is no stranger to tackling plastic waste as last December their partnership with Parley led to the development of a plastic-free 6-pack ring made from plant-based biodegradable fibers and a combination of compostable materials and by-product waste. Corona is currently trialing the 6-pack ring in the UK and Mexico.
Dieline Media & PRINT Magazine