Today, Absolut has unveiled its latest packaging for Absolut Elyx, their swanky, luxe vodka that comes from a private estate in à hus, Sweden. Made from soft winter wheat, Elyx is handcrafted and manually distilled in a 1921 copper column, a brand story that is built into the bottle itself with its elegant copper finish.
Branding agency Stranger & Stranger redesigned the Elyx bottle, which isn’t much of a surprise given they practice the magical dark arts of spirit branding.
