Alpro Is Making Plant-Based Fried Chicken In An Edible Bucket
by Rudy Sanchez on 03/13/2019 | 2 Minute Read
Alpro, a European company that markets plant-based foods, has reimagined fried chicken takeout (or “takeaway” in Brit-speak) as a vegan meal. Called the “Plant Based Bucket” (PBB), mushrooms sub in for chicken in nugget form with sweet potato fries ( aka, “chips”) and a creamy garlic dip.
Most innovative of all though is the bucket itself — it’s 100% edible.
Comprised of a mixture including fennel, nigella, sesame and pumpkin seeds, the PBB’s bucket is what head of Plant Power and chief bucket taster at Alpro Stephanie Balsom-Eynon told Metro is “deliciously moreish, and really is good enough to eat; especially when paired with the Alpro-based creamy garlic dip.”
“We’re launching ‘PBB’ to show the nation what’s possible using the amazing power of plants,” Balsom-Eynon says. “We’ve always said that the future of food is plant-based because this way of eating is good for people, and good for the planet — and now, thanks to Alpro, plant-based could be the future for takeaways too,” she added.
This PBB meal reduces the environmental impact food has in two ways: meat and dairy products do more harm to the planet than plant-based food, and an edible bucket reduces packaging waste-single-use plastic in particular. According to one study, 100g of beef results in up to 105kg of greenhouse gases, while tofu produces less than 3.5kg. National Geographic found that only 9% of plastic is recycled, including takeout containers, condiment packets, and single-use cutlery.
Plant-based hijinks aside, KFC has already dipped their toes in edible packaging waters— might we see more chicken purveyors like them and Popeyes make buckets from cole slaw or crystalized gravy? The mind reels.
Plant Based Buckets are available through delivery company Deliveroo in London and Manchester for £5.