Anna & Anna's Packaging Utilizes Color and Infographics in a Unique Way
by Natalie Mouradian on 02/04/2019 | 2 Minute Read
The design for these nutritious crackers stands out with its unique color scheme and infographic approach to dissecting the ingredients found within the product. "Anna & Anna flax sprout crisp breads are a healthy snack at any time of the day. Behind the name are two of the brand’s co-owners, paying close attention to their healthy food and making unique pastry recipes for own bakery. At the heart of the crisp product's lineup are flax seed's distinct properties: it’s perfect for everybody, for those who live out loud and for those who watch their figure."
"We all know that people keen on sports and living a healthy life count calories and pay attention to what their meal consists of. Nutrition ingredients are mostly written in small letters and are hard to read but we suggest examining the crisp bread filling by looking at the graphics on the packaging. Different diagramed infographics on the front give the comparative ingredient content, while there’s also a color explanation on the side."
"This provided information will help improve sales, especially when placed as a healthy and tasty food in a premium segment. Anna & Anna's packaging informs you with all necessary data and contains the details of distinct flax seed properties on one hand, and remains pure and concise on the other. The concept behind the brand’s approach is being maintained in the food photography compositions: main food characters are precisely laid out on the the crisps. The brand’s audience wants to eat food that is not only healthful, but also beautiful as well."
- Agency: TEAMWORK
- Art Director: Artem Semenov
- Designers: Alena Shulga, Artem Semenov
- Illustrator: Alena Shulga
- Photographer: Artem Semenov
- Client: Anna & Anna
- Manufacturer: Anna & Anna