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Check Out This Billiard-Inspired Egg Carton Packaging

by Casha Doemland on 03/21/2019 | 2 Minute Read

Lucky Egg is a conceptual project by Sun Li, Creative Director of RONG Design. This packaging is unique in that turns your average egg carton into a fun, innovative billard-inspired product. 

Editorial photograph
Editorial photograph

"A sustainable and portable egg packaging which owns the same material and cost of the traditional rectangle pulp box, able to break its old and dull product image."

Editorial photograph
Editorial photograph

"The design was inspired by the similar pronunciation of the lucky egg and the lucky eight from the pool. The innovative pool-like package brings a distinctive image to the product and the auspicious meaning of lucky eight also gives the eggs an attractive personality, which goes beyond the cold product image. The package offers a new life to the same product by using the same material, at the same cost."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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