Thirst Craft Delivers More Jaw-Dropping Designs For WEST Brewery
by Casha Doemland on 02/27/2019 | 2 Minute Read
If you enjoyed Thirst Craft's recent designs for WEST Brewery, then you're in for a treat, as the Glasgow-based agency has produced another set of jaw-dropping designs for the brewery's range of offerings. Each design is black, white, red with accents of gold, making for a reunion of the "Glaswegian Heart and German Head."
"Thirst Craft continue to unite WEST Brewery’s range through colourWEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude, but Thirst has built WEST’s brand through a cohesive colour palette. So when four new styles were introduced to WEST’s range, Thirst turned to their established colour strategy and beer names to inspire each brand.WEST’s red, black, white and touch-of-gold brand colours are famous in both the on and off trade, so Thirst leveraged this powerful palette to create a cohesive bottle range."
"Each name is brought to life in WEST’s signature playful, bold, graphic style: Black and DRK expand on WEST’s square brandmark while G40 tells the story of WEST’s home and Wild West introduces a bold ‘W’ device.The bottle range is the second phase of Thirst’s WEST work which builds brand through red, black, white and gold rather than rigid brand systems. This approach brand blocks bar fridges and supermarket shelves through colour rather than consistency, allowing for a more eclectic, expressive and engaging range."
- Agency: Thirst Craft