There is No Crying in Branding: Lessons Learned From 13 Years of Running Brand New

by Jessica Deseo on 02/21/2019 | 1 Minute Read

Session Title: There is no Crying in Branding: Lessons Learned from 13 Years of Running Brand New. 

Armin will touch on all things branding at Dieline Conference 2019. Armin is born and raised in Mexico City, he is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network, particularly Brand New, the popular blog for opinions on corporate and brand identity work. Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and bi-monthly Austin Initiative for Graphic Awesomeness speaker series.

Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a regular speaker and juror in events and competitions around the world. When not working, he is either out for a run or washing the dishes.



Armin will bring his experience to the stage discussing all things branding. Join us May 8-10 in Chicago.

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