This Austin-Based Coffee Brand "Keeps It Weird" With Wonderful Illustrations
by Casha Doemland on 02/21/2019 | 2 Minute Read
The cartoons and illustrations on Superthing's new line of coffee are abstract works of wonder. We seriously cannot get enough of the long bendy limbs, the color palette and the miscellaneous patterns that make up the packaging for this funky brand.
"The name SUPERTHING was the starting point for our creative process; by trying to define what this 'superthing' actually was, we explored the effect of coffee through different expressions and hyperboles, which gave form to the illustrations and led way to a visual universe of exaggerations in all shapes and forms. The logo is also a superthing in its own right, playing with different variations, our solution was to create a dynamic identity that felt like the letters were wild creatures fighting the confines of their designated space."
"Overall, the graphic elements convey the same fun, surreal and over the top feeling, of the name.
Superthing, a super coffee for super people."
- Agency: Futura
- Photography: Rodrigo Chapa
Pahnke GmbH & Co. KG