This Austin-Based Coffee Brand "Keeps It Weird" With Wonderful Illustrations

by Casha Doemland on 02/21/2019 | 2 Minute Read

The cartoons and illustrations on Superthing's new line of coffee are abstract works of wonder. We seriously cannot get enough of the long bendy limbs, the color palette and the miscellaneous patterns that make up the packaging for this funky brand.

Editorial photograph
Editorial photograph
Editorial photograph
"Superthing is a coffee brand located in Austin, TX. The intention for this project is a response to the current coffee industry aesthetic, characterized by its starkness, minimalism and lack of color. We wanted to take the brand to the other extreme."
Editorial photograph
Editorial photograph
Editorial photograph

"The name SUPERTHING was the starting point for our creative process; by trying to define what this 'superthing' actually was, we explored the effect of coffee through different expressions and hyperboles, which gave form to the illustrations and led way to a visual universe of exaggerations in all shapes and forms. The logo is also a superthing in its own right, playing with different variations, our solution was to create a dynamic identity that felt like the letters were wild creatures fighting the confines of their designated space."

Editorial photograph
Editorial photograph
Editorial photograph

"Overall, the graphic elements convey the same fun, surreal and over the top feeling, of the name.

Superthing, a super coffee for super people."

Editorial photograph
Editorial photograph
  • Agency: Futura
  • Photography: Rodrigo Chapa

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