Caleño Creates A Vibrant Look For Their Non-Alcoholic Spirit
by Casha Doemland on 02/14/2019 | 3 Minute Read
The labels on Caleño's new range of bottles are absolutely exquisite. The dark blue background with gold embossment and pops of color make this a non-alcoholic spirit I'd display for any party. Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, Design Bridge has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category.
Molly Thornberry, Senior Client Manager from Design Bridge commented, "Non-alcoholic alternatives to spirits need to feel sophisticated to be a credible choice.Like their alcoholic equivalents, they need well-crafted designs that communicate the complexity of the liquid’s ingredients and production methods. Caleño has been a wonderful project, as our team got to partner closely with the founder to build the brand story from scratch and start writing the design rules in this very young category.”
Caleño, the “non-alcoholic, free spirit”, is inspired by the fun-loving Colombian city of Cali, famed for salsa dancing. It heroes the tropical Inca berry, Caleño’s star ingredient and signature garnish, in a vibrant infusion including juniper and botanicals to create a liquid with asimilar texture and taste to gin. Design Bridge’s challenge was to create a striking brand world for the premium, non-alcoholic spirit that offers people an attractive alternative to competitors while expressing Colombia’s vibrant culture – the inspiration behind the founder’s vision.
Hayley Barrett, Design Director from Design Bridge continued, "The focal point of the branding is the dynamic character of Huitaca - a free-spirited goddess of arts, dance and music in pre-Colombian culture. She’s a joyful expression of Caleño’s belief that you don’t need to drink alcohol to have a fun-filled night out and embodies the brand’s message of “Carpe diem, carpe nocturne” - seize the day, seize the night. She dances energetically on the label in a billowing dress of bright, colourful Incan patterns inspired by traditional methods of printing textiles using Olmec roller stamps. Gold foiling and embossing add a premium touch.”
- Agency: Design Bridge
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