Avgoulakia‘S Colorful Hens Are Full Of Character That Shines Through

by Rudy Sanchez on 12/04/2019 | 2 Minute Read

Eggs have been a food staple for millennia, so creating a new and innovative package for the shelled food can by a challenge, one that Antonia Skaraki‘s studio met through the use of hen characters representing the different kinds of eggs in Avgoulakia’s range.

Editorial photograph
Editorial photograph
Editorial photograph

“The challenge When you want to taste a classic product in an unexpected way, you need unexpected packaging…That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way. Our work The chicken or the egg dilemma is commonly stated as ‘which came first: the chicken or the egg?’ - well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio [organic] eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages!”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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