Avgoulakia‘S Colorful Hens Are Full Of Character That Shines Through
by Rudy Sanchez on 12/04/2019 | 2 Minute Read
Eggs have been a food staple for millennia, so creating a new and innovative package for the shelled food can by a challenge, one that Antonia Skaraki‘s studio met through the use of hen characters representing the different kinds of eggs in Avgoulakia’s range.
“The challenge When you want to taste a classic product in an unexpected way, you need unexpected packaging…That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way. Our work The chicken or the egg dilemma is commonly stated as ‘which came first: the chicken or the egg?’ - well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio [organic] eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages!”
- Design: Antonia Skaraki