Apus Agency Created A Unique Typographical System For Smena Pharma's Generic Drug Brand

Smena is a drug brand pharmaceutical company in the Russian market. Apus Agency created a brand identity broadcasted through their packaging system for a variety generic drug packaging.

The basis of the identity is the display font we created, which is used to design the ATC code on the packaging of the drugs. The code helps the buyer find the exact medicine they need. The idea to use the code classifier and then was reflected in the visual system that we created. The font system of codes has become the main tool in the visual communication of the brand. The formation is a recognizable identity on drug shelves in pharmacies and stands out among other drug packaging.