2020’s Most Effective Redesign Award
by Jessica Deseo on 12/23/2019 | 1 Minute Read
Despite being a brand’s most essential marketing asset, package design often doesn’t receive the credit it deserves. In part, this is because the effectiveness of visual brand assets—unlike advertising or brand equity—has historically been impossible to measure in a systematic way. Designalytics is changing that by providing marketers and designers with a constant stream of market intelligence about package designs in their category. Unlike traditional design research, Designalytics enables brands and agencies to proactively monitor design performance over time, respond appropriately to competitive design changes, and access timely consumer insights when considering a package redesign.
Leading consumer-packaged-goods manufacturers subscribe to Designalytics’ system to add analytical rigor to the design process while respecting the expertise of their internal designers and agency partners. Designalytics’ consumer evaluations provide the most robust picture of package design performance in the industry.There is no limit to the number of projects that can be submitted by a single entrant. If you have questions about the eligibility of your project, contact Designalytics.