Hotel Tango Distillery was founded and owned by a combat-injured veteran, and uses the NATO phonetic alphabet to combine the initials of owners Travis and his wife Hillary. The military-inspired rebranding by agency Young & Laramore moves past the usual patriotic and camo tropes, instead influenced by MRE (Meals, Ready to Eat) packs and attributes shared by distillers and the military, eg, discipline and precision.
Military Rations Inspire Hotel Tango Distillery’s Visual Identity
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