Packaging For Men’s Skincare Line ‘The Silent Finn’ Plays On Common Stereotype

Tony Agency took the stereotype of the quiet Finnish man and used it as inspiration for the branding and visual identity of skincare line “The Silent Finn.” The men’s line promises to calm and “silence” skin crying out for attention.

“Helsinki-based one-man creative agency Tony Agency recently developed a brand ID, communication and packaging design for The Silent Finn-skincare range.

The Silent Finn is a skincare brand developed for men. All products are natural, vegan, cruelty-free and made in Finland.

Tony Agency was part in developing the products as well as design and strategy. As the products needed to communicate the origin of Finland we ended up to let the brand name communicate that factor. The Silent Finn is a stereotype of Finnish men and this name worked out great thinking of that the products main function is to calm and ‘silence’ the skin.

But enough of the small talk…

The design needed to do the following:

• Target men
• Communicating the main ingredient (Birch) and origin(Finland)
• Clear communication of use
• Stand out from the competitors
• The name needed to convey a real story”