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Packaging For Men’s Skincare Line ‘The Silent Finn’ Plays On Common Stereotype

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Rudy Sanchez

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Tony Agency took the stereotype of the quiet Finnish man and used it as inspiration for the branding and visual identity of skincare line “The Silent Finn.” The men’s line promises to calm and “silence” skin crying out for attention.

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By

Rudy Sanchez
Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

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