UK's Sore Thumb Studio Brings Bold Colors And Confident Typography To Mighty Fine's Packaging
by Rudy Sanchez on 12/11/2019 | 2 Minute Read
Aiming to project a mightier image, snack maker Mighty Fine turned to UK-based SoreThumbStudio to create a new visual identity that stands out in the snack aisle and online.
"We all like to snack, but healthier choices can be harder to find. Never fear, Mighty Fine is here, to save the day!
Mighty Fine are a big, bold brand with a heroic spirit. Until now, they just didn’t have the ‘larger-than-life’ visual language that suggested so.
With the launch of their latest innovation, Skinny Coated Almond Dips, they asked us to turn up the volume to 11 on their brand and packaging design.
With the shift in consumer purchasing trends towards dot com rather than bricks and mortar retail, we identified Mighty Fine needed a brand and packaging design solution that worked as well on online as it did in the supermarket confectionary aisle.
The final design oozes iconicity and simplicity with its confident bold typography, super-scaled product watercolour illustration and punchy colour coding across the range.
Mighty Fine’s Almond Dips are available now and are already being stocked by Amazon, Ocado, Sainsbury's and a number of healthy convenience food stores. They are available in 4 different flavours (Dark Chocolate, Dark Chocolate Raspberry, Milk Chocolate and Milk Chocolate Salted Caramel) across 2 formats (35g and 75g)."
- Founder & Creative Director: Mike Nash/SoreThumbStudio