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Diggs Leaves No Panel Untouched To Create A Memorable Unboxing

by Rudy Sanchez on 12/10/2019 | 2 Minute Read

Diggs makes innovative and collapsible crates for dogs. For a packaging redesign of their Revol crate, Digg took advantage of every panel to communicate the brand experience and elevate the unboxing experience.

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"This is a redesign of Diggs's packaging for their innovative, collapsible Revol dog crate. As they prepared to release their new medium crate, we decided it was an opportunity to update the overall unboxing experience.

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Our goal was to make the exterior more eye catching so that it became not only instantly recognizable but also serve as brand billboard while in transit. We also wanted to utilize the interior panels of the packaging to provide more information, like a letter from the CEO and a number of resources they created for new customers. It was also an opportunity to delight and communicate part of Diggs's brand message – that Revol is more than a crate, it's a home.

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Finally, we designed a new one color insert that served as a brand poster but included quick start instructions for the crate on the back and a new sticker pack with clever, fun dog-related copy.

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Diggs designs beautiful, thoughtfully engineered and safe products for pets, inspired by baby industry standards. We pour energy, creativity and not-just-a-little blood, sweat and tears into developing products that are so effortless, you hardly notice them at all."

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