You Should Probably Get A Copy of Neenah’s ‘Where Ideas Lead’ Promotional Book

The characteristics of a given substrate can play a significant role in a consumer’s impression and experience with a piece of packaging. The visual and textural properties of a material can vary and be leveraged to enhance the overall packaging design, and that notion isn’t lost on the fine folks at premium paper maker Neenah, particularly when it comes to their latest Where Ideas Lead promotional campaign.