You Should Probably Get A Copy of Neenah’s ‘Where Ideas Lead’ Promotional Book
by Rudy Sanchez on 11/06/2019 | 2 Minute Read
The characteristics of a given substrate can play a significant role in a consumer’s impression and experience with a piece of packaging. The visual and textural properties of a material can vary and be leveraged to enhance the overall packaging design, and that notion isn't lost on the fine folks at premium paper maker Neenah, particularly when it comes to their latest Where Ideas Lead promotional campaign.
Neenah doesn't just see themselves as a paper manufacturer—they're also a collaborator that can inspire and make designs a reality, challenging the ways in which we think about paper and how it contributes to an overall design.
Their latest promotional book highlights paper in a real, practical way, incorporating different kinds of material in functional forms, such as perforated and folded board, envelopes, and bold printing. Examples of blind embossing and foil stamping, in addition to recycled materials, demonstrates functional solutions to design goals.
“The primary objective of this piece is to connect designers and printers to Neenah as a partner in the creative process, a partner that is prepared to help find solutions to business needs, bring visions to life and transform ideas into results,” said Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army, the agency behind the concept and development of Neenah’s “Where Ideas Lead” campaign.
“Whether it’s designing a beautiful invitation, a gift card for a national coffee shop, launching a new fragrance brand, or creating a seasonal retail environment, we want designers and brand managers to understand that Neenah has what it takes to realize their vision of creating the best customer experience,” Lefebure adds.
For a copy of the Where Ideas Lead promotional book, contact your local Neenah representative or merchant.