Dazzle Studio Designs a Custom Modular Can For Novo

by Jessica Deseo on 10/08/2019 | 3 Minute Read

Novo Brazil Brewing Packaging Redesign

A refreshing and flexible modular system for a delicious and exciting beer

Each beer flavor gets its own unique color palette and illustrations. The design was further enhanced by the animated version of the packaging. The result is a consistently vibrant packaging design in technicolor. Must be 21+ to enjoy the beer, or you can taste it visually through the design.

About Novo Brazil Brewing

Novo is an international award-winning, Southern California brewery with a Brazilian soul. The brewery is located in Eastlake, a suburb of Chula Vista, CA. Novo provides a craft beer lifestyle with fun accents, aromas, colors, and unique flavors. Experience amazing beer in a unique tasting room surrounded by Brazilian influence.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Dazzle Studio Designs a Custom Modular Can For Novo

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