Futura, based in Mexico City, was tasked with creating a typography and icon set for client international hotel chain City Express Plus. The iconography is modern and immediately communicates their intent and the type is string and contemporary.
“City Express Plus is an international hotel chain for which we were in charge of designing a signaling and iconography system that worked with the new spaces.
For the design, we thought of an experience that creates an emotional bond between the guest and the hotel; without losing the unique corporate value of the brand. For the graphic a simple iconography was used to facilitate the reading and location of the guests; along with a modern and readable typeface that causes impact.”
