Traditional And Contemporary Elements Combine On Communiti Craft Beer’s Label Design

Belgian craft brewer Communiti wanted to showcase their use of modern science with storied Beligian techniques going back hundreds of years to make a 100% naturally made beer that is preservative-free. Agency ROCKING.STUDIO achieves this through the use of traditional typography with a touch of gold, using modern colors for a playful, contemporary look while honoring the past.

“Communiti craft beer has only one true agenda – to brew beer in the most natural way possible. This Belgian beer is 100% naturally brewed and absolutely free of any preservatives. Communiti achieves this by brewing the beer using centuries-old authentic Belgian traditions with state-of-art technology and the finest ingredients from across Europe.

This combination of science and tradition posed an interesting design challenge - one that we broached with a simple solution: balance. Balance between traditional (but not too uptight) and young (but not too frivolous). This balance was achieved by creating a central unit that followed the lines of traditional beer label designs - with traditional typography and hints of gold - and paired it with fresh colours that added a youthful look to the packaging.”