Merser Spotlights The Story Of British Rum Merchants
by Rudy Sanchez on 11/14/2019 | 1 Minute Read
Merser rum goes against the grain typical of rums, instead of speaking to pirates and Caribbean beaches, the British brand instead tells the tale of the rum merchants in an upscale, premium way.
Most rums speak of the Caribbean, islands, pirates and sea creatures - we’ve done some ourselves – so it’s refreshing to be able to tell the story of a London rum merchant. It gave us the opportunity to premiumize, something special for the category.
- Agency: STRANGER & STRANGER
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