Manta Coffee is Peruvian At Heart
by Jessica Deseo on 11/14/2019 | 2 Minute Read
Known in Quechua, as Lliklla, “mantas” are brightly colored knitted blankets that are worn by millions of women in the Peruvian Andes and originate from Pre-Hispanic times. Each one holds a story behind its textures, shapes and colors. They serve two main purposes, to keep the body warm in low highland temperatures, but also to carry produce and children.
Manta Coffee is a brand that is taking a bit of Peru, to the United States to spread Peruvian origins and an important part of Peruvian culture. The client was clear from the beginning that they wanted to show Peru and its nature in a more figurative way; using the flowers that grow in Peru, the mountains, even the spatuletail hummingbird. A bird that is in danger of extinction, and to of course include the blanket: the inspiration behind the name of the brand. The solution was to create a scene where all of the elements can come together in harmony.
The illustration was created following the idea that the blankets are done in a manual and artesanal way, just the same as coffee. The illustration was then partnered up with a modern, atemporal logotype and a color palette that is inspired by the colors of Peru, achieving a colourful and striking packaging which tells a story as you discover each element that has been incorporated into the design.
- 3D: Oscar Gómez
- Studio: Alejandro Gavancho
- Location: Lima, Peru
Packaging & Dielines 2: A Free Resource