Absolut Showcases Their Use Of Recycled Glass With Limited Edition Bottle Design
by Rudy Sanchez on 10/09/2019 | 2 Minute Read
Now, we can safely add a commitment to sustainability to that list, with the Scandinavian nation leading the world in recycling, sustainable city planning, and investment in green technology. It’s little surprise that the national spirit of eco-consciousness has distilled down to native vodka maker Absolut. One of the brand’s sustainability efforts includes using over 40% recycled glass in all their bottles, a fact they aimed to highlight with their latest limited-edition bottle, Absolut Comeback.
The vodka distiller hopes that the bottle will encourage increased rates of recycling and a more circular lifestyle that mitigates the impact on the environment. The new bottle also serves as a celebration of Absolut’s green practices, as their manufacturing sends less than 1% of waste to landfills, while their distillation is CO2 neutral.
“Absolut has been committed to sustainable production methods for many years, and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; the new limited edition bottle is a pure manifestation of this belief. We hope that our new circular living campaign will inspire more people to use creativity in order to waste less,” said Henrik Ellstrom, director of strategy and innovation at Absolut, via press release.
The Comeback bottle visually communicates its recycled glass content through a rough, chunky exterior, achieved by literally crushing glass and putting the pieces back together, creating a mold for the limited-edition bottle.
Absolut Comeback bottles will be available in 80 countries starting this month.