Moomin Fans Will Love This Adorable Confectionery Packaging

by Natalie Mouradian on 10/07/2019 | 2 Minute Read

Editorial photograph

Sweden-based Martin Ohlsson Design Studio created this adorable packaging for confectionery brand Haupt Lakrits.

"Haupt Lakrits has developed four unique liquorice praline flavors based on characters from the world famous fairy tale world of Tove Jansson."

Editorial photograph
Editorial photograph
Editorial photograph

"New illustrations were produced for both each flavor and for the gift box. The design stays true to Tove's characteristic style and legacy.

The gift box was a limited run and hand numbered edition of 3000 copies."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • Client: Haupt Lakrits
  • Designer: Martin Ohlsson
  • Photography: Haupt Lakrits

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