Fellow Gets a New Do
by Jessica Deseo on 10/07/2019 | 1 Minute Read
The beloved barbershop-born grooming line is refreshed with a new 'do In 2013, strategic creative studio, RoAndCo created the original Fellow Barber brand and packaging design. In developing their original branding, RoAndCo sought to reflect the familiarity of the neighborhood barbershop as well as the expertise and uniquely personal customer service they provide. The overall aesthetic was utilitarian, inspired by the un-designed and functional packaging of vintage oil and paint cans and featured the brand’s signature "safety green" color.
In 2019, founder Sam Buffa returned to the team at RoAndCo to discuss a shift in the business and its customers. As it turned out, the Fellow Barber products appealed to more than just men. With the opportunity to introduce new product line and broaden the audience, RoAndCo redesigned the brand with a fresh new look focusing on the name, FELLOW.