Hooghoudt, a family owned distillery from Groningen, Netherlands, has revealed its new identity, effectively future-proofing the spirit for the 21st century. The pioneer brand has been redefining what genever can be since 1888 and has now firmly positioned itself as the next big thing in the post-gin era with the launch of its RAW Genever and Aged Genever 5 years.
Hooghoudtâs new contemporary design reflects the sharpened focus on the modern consumer without compromising its heritage and unique relationship with the Netherlands. The visual identity was created in collaboration with London’s design agency Michael Nash and is reflected in the tone-of-voice, social media content and all POS materials.
