Ukranian Agency Vataga Slaps Some Nostalgia On Farm Fresh's Dairy Cartons
by Jessica Deseo on 10/29/2019 | 2 Minute Read
Farm Fresh brings a beautiful and friendly color palette which is conveyed in the concept of simple visualization.
The brand’s greatest strengths are their natural and fresh qualities, and thus Farm Fresh wanted to convey these messages through simple visual associations. The company’s special feature is its craft line, which only uses whole milk with natural fat content.
The decision to use a silhouette of an old style milk can was quite logical, because it is associated with natural produce and is a simple and understandable image known from childhood. The logo was created in the context of packaging design, to fit into the design organically and become part of a single holistic image.
- Agency: Vataga Agency
- Creative Director: Kostya Khmelyuk
- Art Director: Nazarii Kumanovskyi
- Graphic Designer: Marta Khmarna
- Photographer: Taras Gipp
- Project Manager: Ostap Malashnyak
- Client: Radyvylivmoloko
- CEO: Serhiy Hrysiuk
- Development Advisor: Denys Silchenko
- Head of Marketing: Iryna Vodiana
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