Ukranian Agency Vataga Slaps Some Nostalgia On Farm Fresh's Dairy Cartons

by Jessica Deseo on 10/29/2019 | 2 Minute Read

Farm Fresh brings a beautiful and friendly color palette which is conveyed in the concept of simple visualization.

The brand’s greatest strengths are their natural and fresh qualities, and thus Farm Fresh wanted to convey these messages through simple visual associations. The company’s special feature is its craft line, which only uses whole milk with natural fat content.

The decision to use a silhouette of an old style milk can was quite logical, because it is associated with natural produce and is a simple and understandable image known from childhood. The logo was created in the context of packaging design, to fit into the design organically and become part of a single holistic image.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Ukranian Agency Vataga Slaps Some Nostalgia On Farm Fresh's Dairy Cartons

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