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HP Announces Commitment To Sustainable Ink Innovation With Water-Based Print Solutions

by Rudy Sanchez on 10/24/2019 | 1 Minute Read

Ahead of printing trade show PRINTING United 2019, HP announced a $200 million commitment towards water-based, sustainable inks, focusing on corrugated packaging and textile applications.

The investment in water-based inks builds upon the success HP has seen with products such as their water-based Latex inks, a durable and safer alternative to ink traditionally used in signage and displays that is less impactful to the environment.

HP’s water-based inks are already in use in corrugated packaging as well as sensitive applications like food packaging. The new investment will enable the tech company to develop the next generation ink, print head, and press technologies, improving performance, quality and sustainability.

Traditional textile inks, in particular, can pose a problem to the water supply, with World Resources Institute estimating that a fifth of industrial water pollution comes from manufacturing garments.

“Investing in water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel business growth for HP,” Santi Morera, general manager and global head of graphics solutions, HP Inc, said in the announcement of the new investment. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler, and more sustainable water-based printing technologies that meet the quality, performance and economics needed by these markets."

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