Victoria Bitter (VB) is not only an iconic Australian lager, but it’s the Down-Underâs best-selling beer. Brewed since 1854, VB recently enlisted North Sydney-based brand design agency WhatCameNext_ to refresh the brand to connect with the next generation of drinkers while remaining relevant to their large, existing customer base.
The refresh retains traditional, recognizable elements such as the VB initials, but ditches the ornate gold outlining, updating the typography and reshaping the logo, going from a squat oval to a round, circular design, which has the effect of both modernizing the look but also making it more versatile across a multitude of media, including digital.
