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Spanish Agency Baku Designs Visual Identity For Winery Varietal 500

by Jessica Deseo on 10/22/2019 | 1 Minute Read

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Baku, an agency based in Spain was contacted by Varietal 500 to design a visual identity for their three new wines. The challenge was to create an elegant, memorable, and distinctive identity, accompanied by a narrative and visual discourse that adequately represents the value of the product. 

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The execution speaks for itself with a graphic line full of light and space, generating labels where formal simplicity and punctual —but powerful—color interventions generate a clear identity.

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Typography, treated in small blocks of spaced and condensed characters, highlights the name of each product and its variety clearly, without ornaments.

The illustrations reflect the character of the product: full of abstract and inspirational nuances. They present evocative scenes full of impossible situations, represented by an anonymous protagonist.

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