Spanish Agency Baku Designs Visual Identity For Winery Varietal 500
by Jessica Deseo on 10/22/2019 | 1 Minute Read
Baku, an agency based in Spain was contacted by Varietal 500 to design a visual identity for their three new wines. The challenge was to create an elegant, memorable, and distinctive identity, accompanied by a narrative and visual discourse that adequately represents the value of the product.
The execution speaks for itself with a graphic line full of light and space, generating labels where formal simplicity and punctual —but powerful—color interventions generate a clear identity.
Typography, treated in small blocks of spaced and condensed characters, highlights the name of each product and its variety clearly, without ornaments.
The illustrations reflect the character of the product: full of abstract and inspirational nuances. They present evocative scenes full of impossible situations, represented by an anonymous protagonist.
- Client: Varietal 500
- Creative Direction: Baku
- Art Direction: Carles Salvador
- Design: Carles Salvador
- Illustration: Ximo Abadía
- Photography: Martí Sans
- Printer: Varias
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