When designing for influencers you take out the red carpet, because let’s face it, the gram needs all that best angles. This packaging is stellar for football (soccer) boots. The different type treatments and texture contrast, it’s completely unexpected and the structure gives a beautiful unboxing experience.
The new football season sees the return of the Hardwired Boot Pack from adidas, featuring the iconic Predator, X, Copa and Nemeziz boots reimagined in new exciting colourways.
The brief to Hill+Knowlton Strategies was to engage media and influencers around the boot launch. As part of this we created a highly limited run of seeding kits for elite players and media. Each boot box uses materials and imagery that reflects its key benefit, from the superbike speed of the ‘X’ boot to the jewel-like precision of the ‘Copa’ boot.
We contrasted tactile, visually reductive covers with striking use of the campaign imagery on the inside. Each box also invites recipients to ‘take the deal’ by tearing open the attached envelope which outlines the tech specs.
