Krusteaz Releases Limited-Edition Pancake Mixes In Artfully Illustrated Boxes

by Rudy Sanchez on 10/02/2019 | 2 Minute Read

Pancakes are fluffy, warm disks of awesome, and some boxed mixes go beyond the standard buttermilk tossing some dried blueberry or chocolate chip bone to the masses. 

Krusteaz’s new Select batter mixes push beyond traditional flapjack accouterments, creating a set of pancake and waffle mixes inspired by three classic desserts, elevating the indulgent breakfast game to almost Sterling Archer-level heights.

Editorial photograph
Editorial photograph

The three new mixes include Foster Pancake, a take on Bananas Foster which contains real banana flakes, cinnamon, rum and brown sugar flavors. Carrot Cake is a blend of sweet and warm spice with real carrots, cinnamon, ginger, nutmeg and cloves, and includes a cream cheese frosting. Finally, Raspberry Chocolate waffle mix features cocoa powder and chocolate chips with a raspberry sauce, a sweet and tart finishing touch to the chocolatey goodness of the waffle.

Editorial photograph

The mix boxes sport colors representative of the flavors, adorned with beautiful illustrations of a spatula, wooden spoon, and whisk, utensils critical to whipping up a stack of pancakes. The fonts are elegant, and the overall design is slick and minimal, while the outer packaging is more festive. Overall, Krusteaz Select’s presentation is a departure from the typical hero shot of a short stack design that dominates the pancake mix box aisle, and by using placing cooking instruments of destruction, it ties the collection to its premium, culinary roots.

Krusteaz Select is available now, while supplies last, at

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