Tic Tacs and Coca-Cola Team Up To Create Coke-Flavored Mint
by Rudy Sanchez on 10/15/2019 | 1 Minute Read
It’s not something one regularly considers, but Tic Tacs and Coca-Cola share quite a few things in common. Both are refreshing, both are usually made to be shared, and they're global brand forces, instantly recognizable through distinct visual elements. Ferraro, makers of the tiny, oblong mints, and Coca-Cola are partnering up for a limited-edition flavor Tic Tac based on the distinctive, classic cola.
Despite Coca-Cola being available since 1886, this marks the first time the iconic flavor has come in mint-capsule form. The new Tic Tacs keep their iconic capsule shape, but each mint carries the soda brand’s instantly recognizable logo script in their signature red. The limited-edition Tic Tacs retain their familiar, flip-top packaging, but sport the same red, carrying both brands’ logos. Better still, they almost resemble miniature Coca-Cola vending machines with a smooth, modern finish.
“With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment,” the Ferraro group said in a press release announcing the new Coke-flavored Tic Tac.
Ferraro says that the mints will be available “available in the next few months in more than 70 countries all around the world.”
The GRO Agency