These Cans For Independence Brewing Co. Are Here to Keep Austin Weird
by Natalie Mouradian on 10/15/2019 | 2 Minute Read
Lauren Dickens, Drew Lakin & Keith Davis Young teamed up to design these funky eye-catching cans for Austin-based Independence Brewing Co.
"Independence Brewing Co was founded on a deep passion for beer, a true love for Austin’s freaky version of Texas culture, and a strong desire to take ownership over one’s life. What started as a crazy idea in 2004 helped ignite the exploding craft beer scene in Austin today. Approaching their 15 year anniversary, our team developed a cohesive brand identity and packaging system to help familiarize folks with the full family of brews they already know and love."
"The resulting work is a spirited embodiment of Independence’s attitude — bold, charmingly offbeat, loud, and fun. Inspired by beat-up backroads signs, vintage sign-painting, tattoo sleeves, and Ann Richards firing a shotgun, the brand positions Independence not just as an anchor to the past, but as a leader for the future of craft beer in Texas and onward."
- Creative & Design: Lauren Dickens, Drew Lakin & Keith Davis Young
- Photography: Hayden Spears
Packaging & Dielines 2: A Free Resource