The Spirit of Ivy City Lives In District Made
by Shawn Binder on 10/15/2019 | 2 Minute Read
What does it mean to be “District Made”? Is the question Benjamin Carr was approached with by One Eight Distilling, who was looking to revitalize their brand Thoroughbred Spirits.
The design is modern and incredibly detailed as the Ivy City itself, with an octagonal custom bottle representative of columns throughout D.C. and D.C. monuments. The custom bottle embossing shows the D.C. flag embossed on both sides of the bottle, and the Map of the Ivy City was specially-designed and blind embossed onto the black label and under the shrink wrap. Lastly, one of the more customized and stunning elements of the redesign is that there is a die-cut in the center of front label exposes gold-lined, illustrated map of D.C.
Each different spirit features a different hero color, and showcases the extremely elaborate raised details of the label. This design is so stunning because it looks lux enough to pop off any shelf without taking creative risks at the sake of losing brand identity.
The history of the city lives and breathes in the bottle design, which allowed One Eight Distilling to bring about more brand awareness and expand with six new SKUs in addition to the five originally planned for the portfolio.
As someone who has never stepped foot in D.C, the design for District Made is making me eager to book a ticket. The long and fascinating history of D.C is apparent in this distillery, and the spirits they create. Anyone looking for the spirit of D.C would simply have to take a sip.
- Creative Director: Benjamin Carr
- Managing Director: Scott Schiller
- Photography: Paul Piper