The Richness of This Wine Label Stands Out

Gold foil-stamped typography and richly colored labels make this wine packaging stand out.

"Conceptualization, art direction and design for 'Vol i dol.' This wine would be placed in a very competitive segment. The objective was to create an elegant yet ironic label."

"'Vol i Dol' means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. 'Desire attracts, doubt holds us back.'"