The Richness of This Wine Label Stands Out
by Natalie Mouradian on 10/14/2019 | 1 Minute Read
Gold foil-stamped typography and richly colored labels make this wine packaging stand out.
"Conceptualization, art direction and design for 'Vol i dol.' This wine would be placed in a very competitive segment. The objective was to create an elegant yet ironic label."
"'Vol i Dol' means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. 'Desire attracts, doubt holds us back.'"
- Project done in collaboration with: Javi Suárez
- Naming: Nom-Nam
- Copywriting: Albert López-Amor
- Still life photography: Javi Suárez
- Illustration: Ala de mosca