The Richness of This Wine Label Stands Out

by Natalie Mouradian on 10/14/2019 | 1 Minute Read

Gold foil-stamped typography and richly colored labels make this wine packaging stand out.

Editorial photograph
Editorial photograph

"Conceptualization, art direction and design for 'Vol i dol.' This wine would be placed in a very competitive segment. The objective was to create an elegant yet ironic label."

Editorial photograph

"'Vol i Dol' means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. 'Desire attracts, doubt holds us back.'"

Editorial photograph
Editorial photograph
Editorial photograph

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